Founding Growth Design team for early stage start-ups
We're a tight team of three specialists who embed with you like co-founders shaping your product with you.
Book a 30 min discovery call
Who We Are
Three people. One team.
Most early-stage startups hire one designer and hope they can do it all.
The truth is, product design, brand, and content strategy are three very different crafts. At Pelican, we don't compromise, you get a specialist in each.
Has been embedded with early-stage startups, turning ambiguous problems into clear, usable products. He knows what it feels like to design under pressure with limited resources.
5+ years helping brands find and speak directly to their ICPs. He makes sure your message actually lands with the people you're trying to reach.
8+ years shaping how brands look, feel, and sound. He builds the visual and tonal foundation that makes everything else your pitch, your product, your content feel coherent.
What We Do
Everything a founding designer does.
Product Design
UX flows, wireframes, prototypes, and handoff-ready UI. We design for early traction, fast, clear, and built to evolve with you.
Brand identity
Logo, typography, colour, tone of voice. The full foundation, so your startup feels like a real company from day one.
Content Strategy
From social presence to ICP messaging – we shape what you say, where you say it, and how it resonates with the people you're building for.
How It Works
Simple. Flat. No surprises.
A quick intro call
We learn where you are, what you're building, and what's blocking you. No decks, no pitches — just a conversation.
We align on scope
Together we decide which parts of your design function need the most attention right now. Product, brand, content, or all three.
We get to work
You get a dedicated team who shows up every week, communicates like teammates, and cares about your success as much as you do.
Pricing
$499/mo
One predictable number. No scope creep, no surprise invoices.
- Product design, brand & content, all included
- Direct access to all three team members
- Weekly syncs and async updates
- Scales with your stage and needs
Why Founders Trust Us
Built for the way early-stage startups actually work.
When you're pre-Series A, every hire is a bet. Hiring a designer means you're betting one person can do research, ship UI, build your brand, and write your content all at once. Most can't.
We work with you the same way a co-founder would inside your Slack, in your planning docs, on your timelines. We're not a vendor. We're your design function.